Client
Anheuser Busch Inbev
Years
2016-2019
Deliverables

Brand Extension Strategy
Brand Licensing Guidelines
Licensee Acquisition & Management
Product Development

Partner Agency
Crush Creative

The King of Brand Guidelines

To create a consistent Budweiser brand around the world, we needed one, master brand guideline. This style guideline lead the design and development of Budweiser’s visual brand identity on merchandised goods, products and clothing. We created a visual language grounded in the strategy of “Bold Spirit & Crafted Soul”, complemented by a modern use and interpretation of the existing brand equities.

Business Results

100

Growth in Retail Sales

4

New Global Markets

25

New partnerships executed