Bud Light’s challenge was to develop a style guide and kit of assets that they could provide to their retailers beyond their color palette and logo. Working within defined brand guidelines, our solution was to produce a whole range of new creative assets including abstractions of their bottle and brand. Developing their ‘racetrack’ as a graphic device, we created a range of artistic mixed media expressions to produce beautiful textures and patterns. These could be applied across a range of products, merchandising, clothing and packaging.