Anheuser Busch Inbev
Brand Extension Strategy
Brand Licensing Guidelines
Licensee Acquisition & Management
Product Development
Partner Agency
Crush Creative

Outside We Live Again…

Corona is one of the top-selling beers worldwide. Our challenge was to break the stigma that Corona is “only for the beach” with a brand extension guideline that positioned the brand in an array of lifestyle goods. We created a huge range of artistic styles and creative assets celebrating outdoor living and natural settings. This became a broad organic image bank that us to develop the brand across a wide range of clothing and accessories.