Anheuser Busch Inbev
Hospitality Concept Design & Playbook
Partner Agency
Love & War

A Roman countryside pub…

cow smell not included.

To support the expansion of the Italian craft brand into international markets, I was tasked with developing the Birra Del Borgo global hospitality concept. The design combined nuances local details from Birra Del Borgo’s home of Borgorose, Italy with more obvious, classic Italian ones from neighboring Rome to also engage an international audience.