2.16 – presentZX-VENTURES (ANHEUSER BUSCH INBEV)
GLOBAL DIRECTOR, MERCHANDISE
Founder of the organization’s commercial merchandise division. Globally responsible for the commercialization of all B2B, licensed, and collaboration-based consumer products across multiple categories (durables, housewares, apparel, and food) for the entire brand portfolio. Owned commercial P&L and strategy in ten markets throughout North America, Latin America, Europe, and Asia. Developed business from seed stage to mature operating model in a highly-matrixed stakeholder environment by implementing assortment strategy, sourcing/procurement, RTM, sales structure, and marketing integration. Delivered +100% growth year-over-year for life of business.
10.14 – 1.16SAPIENT RAZORFISH
VP CREATIVE DIRECTOR
Digital lead at integrated marketing solution, Roar, for JP Morgan Chase leading creative on credit card and banking products. Led all digital, social, paid, and experiential content across cards portfolio from strategy to deployment. Led all OLA and digital content for Chase Private Client product from UX through implementation. Managed multiple teams comprised of over a dozen Art Directors and Copywriters. Digital lead for annual strategy and planning cycle. Relaunched Chase Freedom property and increased consumer sentiment +16% and social engagement 2,725% in one year. Increased online card activations from 33 per month (pre-launch) to 89,900 (post-launch). Account: JP Morgan Chase, Pitch work
7.13 – 10.14WUNDERMAN THOMPSON
ASSOCIATE CREATIVE DIRECTOR
Lead creative developing promotional, eCRM, and digital acquisition experiences. Digital lead on creative strategy for key brand-repositioning initiatives. Recruited and led over a dozen Copywriters, Art Directors, and UX Designers. Oversaw coding and production through partner agencies. Standardized templates, server structure, and operations workflow for fast-paced, high-turnaround clients to increase studio efficiency. Accounts: Citi, Reebok, Pitch Work
11.09 – 6.13ORGANIC
Developed 360o client solutions and digital ecosystems for global brands. Developed concepts, directed, and led creative execution of digital campaigns, sites, and eCommerce launches. Developed concepts for new business pitches. Led design, copy, and UX teams from initial concepts through project launch. Coordinated third-party development vendors. Accounts: Olay, Bank of America, Merrill Lynch, Hilton, Iams, Eukanuba, AT&T, Zirh, DDF Skincare, P&G
6.05 – 12.09DEFINED BY MEDIA VENTURES
Founder of studio specializing in complete, integrated solutions for emerging brands. Launched multiple brands for clients from concept to launch including branding, photoshoot direction, traditional media, OOH, point-of-sale signage, and collateral materials. Accounts: Golden Voice (Coachella), Native Son, Inc. (URB Magazine), RES, Vida Shoes Intl. (Pastry, Phat Farm, Run Athletics, South Pole), Jones Apparel Group, Marc Ecko, Kehinde Wiley
06.01 – 02.05I. SPIEWAK & SONS, INC.
In-house Creative Director for the 100+ year old, family run apparel manufacturer specializing in both upscale, boutique sportswear and industrial outerwear. Redeveloped sportswear division brand identity. Developed brand’s online presence. Executed multiple integrated campaigns inclusive of photoshoot direction, traditional media, OOH, point-of- sale and collateral materials.